Lure of the Week: Bass Pro Shops Jiggy Twitch It HD Spoon

A new lure put out by Bass Pro Shops allows fishermen to get jiggy with their techniques.

The Jiggy Twitch It HD Spoon features a slim profile, a holographic finish with life-like scales and eyes, and a darting, erratic action.

The jigging spoon is designed to get the bait into the strike zone faster than other lures and imitate wounded baitfish once it gets there. It comes in three sizes and a variety of colors.

Jigging spoons certainly are nothing new. But Bass Pro Shops representatives say, “Sometimes, a twist is all it takes to breathe new life into a lure. (This lure) puts a modern touch to an old standby.”

This story was originally published September 16, 2015 at 1:25 PM with the headline "Lure of the Week: Bass Pro Shops Jiggy Twitch It HD Spoon."