Chiefs’ Super Bowl victory over Eagles is third most-watched TV show of all-time
With the NFL’s top two teams, two of its best quarterbacks and a tense game that was decided in the final seconds, Super Bowl LVII was poised for a television ratings success.
It delivered. The Chiefs 38-35 triumph over the Philadelphia Eagles was seen by an average audience of 113 million viewers across all platforms on FOX, making it the third most-watched show in history and highest since the 2017 Super Bowl when the New England Patriots defeated the Atlanta Falcons in overtime.
The 40.0 rating was the highest since the Chiefs beat the San Francisco 49ers (41.6) in the 2019 Super Bowl.
The game provided enough drama to keep viewers interested. The Eagles led by quarterback Jalen Hurts opened a 10-point halftime lead. The Chiefs roared back behind Patrick Mahomes, who became the first player since 1999 to be named the Super Bowl MVP and NFL MVP in the same year.
Kansas City led all markets for Sunday’s game with a 52.0 rating and an 87 share, meaning that 87% of homes with televisions in use were tuned to the game in the average minute. Philadelphia ranked second at a 46.3/77, followed by Cincinnati (45.9/77) and Detroit (43.4/74). and Pittsburgh (43.0/73).
The halftime performance by Rihanna averaged 118.7 million across all platforms, according to Nielsen Media Research Fast National data and Adobe Analytics.