The Royals didn’t finish the season as the best team in Major League Baseball, but they were the kings of local television for a second straight season.
According to Nielsen ratings, games on Fox Sports Kansas City averaged a 10.9 household rating (98,000 households) in the Kansas City market. The Royals were the only team in baseball that averaged a rating at 10.0 or above on a regional network.
The St. Louis Cardinals were second in local-market broadcasts at 8.2.
FSKC said that Royals games shown on their network this season were the top-rated programming in prime time. The Royals are one of nine major-league teams that finished first in their local market for prime-time ratings.
The highest-rated game of the season on FSKC was an 18.4 rating on Aug. 29 when the Royals took on the Yankees. That is the highest-rated Royals game ever.
The Royals won that game 8-5, improved to 69-62 and moved within two games of a wild-card spot. They lost three straight after that and began their descent from the playoff race.
Last season, Royals games on FSKC averaged an all-time best 12.3 rating (114,000 households) in the Kansas City market. That was the best in baseball.
Royals ratings in KC since 2006
Team record in parentheses
2006: 2.0 (62-100)
2007: 2.8 (69-93)
2008: 2.8 (75-87)
2009: 3.1 (65-97)
2010: 2.5 (67-95)
2011: 3.3 (71-91)
2012: 3.8 (72-90)
2013: 6.4 (86-76)
2014: 6.7 (89-73)
2015: 12.3 (95-67)
2016: 10.9 (81-81)
Note: 2006-07 Royals games aired on Royals Sports Television Network. Since 2008, games have been on Fox Sports Kansas City.