Jason Sudeikis, aka ‘Ted Lasso,’ has a World Cup role ... in a Visa ad campaign
AI-generated summary reviewed by our newsroom.
- Visa tapped Jason Sudeikis to star in its global World Cup “Tap In” campaign.
- The campaign promotes tap-to-pay technology and special promotions at World Cup matches.
- Ads feature international players and will run on broadcast TV, streaming, and social.
Visa has tapped Ted Lasso himself, Jason Sudeikis, to star in its World Cup global advertising campaign.
Visa, a long-time partner of FIFA, provides the payment technology for the tournament. The “Tap In” campaign, introduced Monday, riffs on a tap-in goal in soccer and how fans can tap their cards to pay for stuff at World Cup matches and participate in special promotions.
Sudeikis makes a perfect pitchman, first because he plays a soccer coach as Lasso, but he’s also from the Kansas City area — which will host six World Cup matches beginning next month.
The ads will run on broadcast TV, stream and be shown on social media. Sudeikis is shown discovering the power of “tapping in,” using his card in various situations after watching Spanish soccer star Lamine Yamal score an easy tap-in goal.
“We wanted to bring humanity, humor, and cultural relevance,” Andrea Fairchild, Visa’s senior vice president of global sponsorship strategy told ADWEEK about the campaign.
American player Christian Pulisic, Mexican player Jorge Campos, Norwegian player Erling Haaland and commentator Andrés Cantor are also featured.
Sudeikis is expected in Kansas City next week for the annual Big Slick Celebrity Weekend, which he co-hosts with fellow A-listers with KC ties — Paul Rudd, Eric Stonestreet, Rob Riggle, Heidi Gardner and David Koechner.
The Children’s Mercy fundraiser involves two events this year on May 29 and 30.
The first World Cup match in Kansas City will be played June 16 — Argentina vs. Algeria at GEHA Field at Arrowhead Stadium, which .
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