New yet familiar hire set to lead Missouri’s ‘Every True Tiger’ NIL collective
AI-generated summary reviewed by our newsroom.
- Mario Moccia is set to be hired as CEO of Every True Tiger Brands.
- Every True Tiger Brands organizes Mizzou NIL opportunities and distributes revenue share.
- Moccia returns to Missouri after earlier AD role; he was fired from NMSU in early 2025.
The Missouri Tigers’ NIL collective is bringing back a familiar face.
Mario Moccia is set to be hired as the next CEO of Every True Tiger Brands, the NIL marketing agency that facilitates name, image and likeness deals for Mizzou athletes, according to multiple reports this week.
Moccia replaces Brad Larrondo, who left the position in December.
Moccia, 58, most recently was athletic director at New Mexico State before being fired in early 2025. He previously spent eight years at Missouri, from 1998 to 2006, as an associate athletic director.
While at Mizzou, he worked in revenue generation and external operations.
Every True Tiger Brands helps organize NIL opportunities for Mizzou athletes and oversees the distribution of revenue-sharing funds.
Moccia's return comes as schools and collectives adapt to the ever-evolving NIL landscape across college athletics.
Copyright 2026 Columbia Missourian
This story was originally published March 5, 2026 at 7:40 PM with the headline "New yet familiar hire set to lead Missouri’s ‘Every True Tiger’ NIL collective."