Katie Holmes Uses This Exact Cream Blush for a Fresh-Faced Glow
If there's one thing Katie Holmes knows, it's how to master a fresh-faced look, and her latest makeup pick, the Merit Balm Blush, proves the glow is all in the blush. In a recent "Get Ready With Me" video posted to Instagram, the actress reached for the creamy blush stick to add a soft, healthy-looking flush to her complexion - and the result proved that a no-makeup makeup look can still be memorable.
Unlike overly pigmented cream blushes that can feel intimidating or streaky, Merit's formula is intentionally sheer and buildable, giving it a believable, skin-like finish. The balm texture melts into cheeks almost instantly, diffusing color in a way that looks more like naturally flushed skin than obvious makeup. Best part: it works just as well dabbed on with fingers during a rushed morning as it does layered over a full glam look for added dimension and warmth.
Get the Merit Balm Blush for $30 at Merit Beauty!
What really makes the formula appealing to all users (including novices) is its lightweight feel. While some cream formulas can stay tacky or emphasize texture throughout the day, Flush Balm has a satin-dewy finish that gives skin life without looking greasy. The formula is infused with microfine pigments that create a soft-focus effect on the cheek, helping skin appear smoother and more radiant rather than overly shiny.
The packaging and application also play into the product's appeal. The twist-up component makes it incredibly easy to swipe directly onto the cheeks, while the compact size is perfect for touch-ups on the go. And, because the color is designed to be forgiving and blendable, it's nearly impossible to overdo. On Holmes, the blush adds just enough warmth and freshness to make her skin appear naturally lit-from-within instead of heavily made up.
If you've been searching for blush that delivers that effortless glow, Merit's Flush Balm might be the easiest way to achieve it!
Get the Merit Balm Blush for $30 at Merit Beauty!
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This story was originally published May 19, 2026 at 1:30 PM.