Have the Royals climbed over the Chiefs in Kansas City’s sports pecking order?
It appears so according to one measurement, but consider the source: fan engagement numbers contained in an email recently sent by the Royals to corporate partners.
The figures show 70 percent of adults in the Kansas City designated market area either watched, attended or listened to at least one Royals game in 2014. Numbers of fans were not included, but the email said the number of KC adults who’ve taken in a Royals game rose by 31 percent from 2013.
According to 2013 Nielsen figures, there were 1,765,000 persons 18 or older in the Kansas City DMA.
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The number of Royals watchers has continued to rise. In the past six months, 80 percent of the KC market has either watched or listened to a Royals game in the past year, according to the email, but it didn’t include figures for other KC-area teams.
For 2014, the Chiefs tied the Royals at 70 percent fan engagement, but the number of KC adults who took in at least one Chiefs game in 2014 was only a 3 percent increase from 2013.
KU ranked third, with 36 percent of KC adults taking in at least one Jayhawks sporting event in 2014 (down 11 percent from 2013), Mizzou was fourth at 26 percent (down 14 percent), Sporting KC was fifth at 22 percent (up 18 percent) and K-State was sixth at 21 percent (down 26 percent).
Fan engagement rankings
Percent of adults in the Kansas City DMA who watched (either in person or on television) or listened to at least one game involving the following sports teams in 2014:
▪ Royals: 70 percent
▪ Chiefs: 70 percent
▪ Kansas: 36 percent
▪ Missouri: 26 percent
▪ Sporting KC: 22 percent
▪ Kansas State: 21 percent
Source: Royals email to corporate partners