Dayton Moore’s book details Royals’ championship culture

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After the 2013 season, Royals general manager Dayton Moore made a curious statement at a news conference.

“In a small way, I feel like we’ve won the World Series,” he said.

Moore explained then how a team that finished with 86 victories and didn’t reach the playoffs felt worthy of a ticker-tape parade. But his book “More Than a Season: Building a Championship Culture” makes it clear what he meant.

Especially Chapter 4, titled “You Can’t Win in Kansas City,” recalling the rough, early days.

The book begins and ends at the same place, the 2014 World Series. The remainder of the book shares the growth process and Moore’s leadership principles.

This isn’t a tell-all, although Moore provides some behind-the-scenes details on two of the biggest deals of his tenure — Zack Greinke to the Brewers for Alcides Escobar and Lorenzo Cain, and Wil Myers to the Rays for James Shields and Wade Davis.

Not all deals worked, but Moore shared the thought process that went into the trades.

The book, Moore said, serves two main purposes.

“It allows us to give credit to a lot of the people who did much of the heavy lifting,” Moore said.

Also, the money raised from sales will help fund Moore’s pet project, his “C You in the Major Leagues Foundation.”

Moore founded the group to support youth baseball, education, families in crisis and faith-based programs.

Bill High, who oversees the foundation and is CEO/President of National Christian Foundation-Heartland, suggested the project to Moore after last season.

“Originally, I didn’t think it was something I wanted to do,” Moore said. “Without the foundation I probably wouldn’t have written it. But it also allowed us to speak to the community that’s been so special to me and my family.”

Moore’s next book signing is from 5:30-7 p.m. Friday near the Royals Hall of Fame building at Kauffman Stadium before the Royals play the Yankees. Moore will also sign books at 7 p.m. Monday at Barnes & Noble at Town Center Plaza in Leawood.

To reach Blair Kerkhoff, call 816-234-4730 or send email to bkerkhoff@kcstar.com. Follow him on Twitter: @BlairKerkhoff.