Opinion

New Royals-McDonald’s partnership includes a deal when team turns a double play

Kansas City Royals shortstop Alcides Escobar turned a double play over Oakland’s Ryon Healy during a game last season.
Kansas City Royals shortstop Alcides Escobar turned a double play over Oakland’s Ryon Healy during a game last season. jsleezer@kcstar.com

Whenever the Chiefs had a sack in a game last season, McDonald’s had a buy-one, get-one free Big Mac deal the following day.

Now, the Royals have their own deal with the fast-food restaurant. On Wednesday, the Royals announced a four-year partnership with Kansas City-area McDonald’s operators.

As part of the agreement, when the Royals turn a double play, a McDouble hamburger will cost $1 the next day. It’s being called the “McDoublePlay promotion.”

There also will be a “Royals McDouble Value Meal” at local establishments. That is a McDouble, medium french fries and a frozen blue raspberry drink. A 25-cent donation will be made to the Ronald McDonald’s House Charities of Kansas City when each of those meals is sold.

Other aspects of the agreement include a “Royals-themed, in-game and across-market advertising campaign” by McDonald’s, and the Royals will make the local Ronald McDonald House the beneficiary of two 50/50 Raffles this season.

Pete Grathoff: 816-234-4330, @pgrathoff

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