The shame of the wedding dress is that, many times, it is only worn once.
Unless the bride’s name is Dawnetta Heinz.
The 22-year-old personal trainer in Omaha, Neb., has found a way to send her gown walking down the aisle again ... and again and again and again.
At last count, her gown will be worn by at least a dozen women over the next year.
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After Heinz got married in July 2016, her gown, like many do, ended up hanging in a closet. When she and her husband started packing up recently to move, she found the dress, and inspiration struck. Why not give it to someone who can’t afford one?
So on Aug. 1 she offered it on a local buy/sell/trade Facebook group.
“I would like to give my dress away to someone that is on a tight budget and is in need of a dress,” she wrote. “The dress has a corset, can fit in a size 5 to 2. I’m sure it can be altered as well ... it will need (to be) cleaned.”
Women responded in droves, telling Heinz how badly they needed the gown because they couldn’t afford one of their own. Some planned to shop the racks at secondhand stores.
Heinz’s dress — strapless, with an embellished bodice — was originally priced $1,200 at David’s Bridal, though she got it on sale for less than half of that.
“I didn’t expect it to blow up like it did,” Heinz told “Inside Edition.” “That’s when I had the idea to ask them to pass it forward.”
What would you think if we just passed the dress on to the next person, she added to the post.
“And one of the girls said, ‘Yeah, it could be like sisterhood of the traveling dress!’” Heinz told Yahoo Style.
In the “The Sisterhood of the Traveling Pants” book and subsequent movie, four close friends share a pair of jeans that fits them all perfectly even though they are various sizes.
As of now, there are about a dozen women signed up to wear the gown, but Heinz hopes the dress continues to make the rounds even beyond that.
“It is literally a blessing. It’s amazing to see other people happy and knowing they are going to feel good in it,” Heinz told “Inside Edition.”
“A wedding dress is so special to a bride, and knowing that a dress that I picked out will make someone feel just as good as I did, is a blessing.”
Arianna Pro was the first to wear the dress when she renewed her vows with her husband of six years.
“I just so happened to be browsing on Facebook. I saw the beautiful dress, and I was the first one to comment,” Pro, 27, told “Inside Edition.”
“When my husband and I got married, it wasn’t a necessity to have the big dress and the big party. We had just lost a son, and we needed a little light in our lives.
“When I saw the dress, all the feelings came back. It was overwhelming. She (Heinz) snowballed my dream to have a real wedding.”
After she renewed her vows on a yacht in San Francisco, Pro shipped the dress to the next bride on the list.
Heinz has her fingers crossed that the gown holds up in all the traveling. She plans to gather photos of all the brides who wear it.