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How could KC’s Juneteenth celebration change after Missouri cut funding?

Just weeks after holding its largest celebration to date, JuneteenthKC is facing uncertainty about how much of the festival’s recent growth it can maintain after losing $100,000 in state funding.

Missouri Gov. Mike Kehoe vetoed the funding as part of nearly $53 million in cuts from the state’s more than $50 billion budget. The loss comes after JuneteenthKC marked its 15th anniversary with an expanded two-day festival in the 18th and Vine Jazz District that drew more thousands of people and featured more than 200 vendors, family activities, community resources and a headlining performance by hip-hop artist Common.

“It definitely does shake the foundation of the organization, for sure,” JuneteenthKC Program Director Makeda Peterson said. “We’re more so disappointed.”

The organization has not secured replacement funding and is beginning conversations with sponsors, community partners and local officials about how to fill the gap. Without additional support, organizers could scale back programming, increase vendor fees or reconsider how the festival operates.

State funding became a larger part of JuneteenthKC’s financial support in recent years, particularly after Juneteenth became a federal holiday in 2021. The lost funding makes up about half of its operating budget. The organization received $250,000 from the state in each of the previous two fiscal years. This helped expand programming and bring national performers to Kansas City while keeping the festival free.

But government support is relatively new to the organization. JuneteenthKC has spent most of its 15-year existence relying on fundraising, sponsors and community partnerships. Peterson said the organization has always found ways to put on a celebration, but replacing the recent level of state support will determine what it can offer moving forward.

How could Juneteenth KC change?

One possibility is returning to a smaller, one-day festival focused on youth and families. The two-day format in 2026 was part of an expanded celebration tied to the organization’s 15th anniversary and Kansas City hosting World Cup activities. Larger concerts featuring national acts could be more difficult to continue without a major corporate sponsor.

“Our funding has never been reliant on state funding,” Peterson said. “Our organization has always been able to execute. It is, we have to be understanding, and the community might need to understand the need to scale back.”

The funding has supported more than entertainment. JuneteenthKC hosts a health fair with more than 30 organizations providing free on-site services, resources and screenings. It also offers community workshops, mobile distributions for families in need, a cultural parade and activities throughout June.

At the festival, the organization covers the cost of a free youth zone that includes face painters, balloon artists, character artists, puppet shows and an exotic petting zoo. Families also receive free snack packs and bottled water. Those programs could be reduced if the funding gap remains.

The financial impact could also extend to vendors and businesses in the 18th and Vine Jazz District. Peterson said most vendors at this year’s festival sold out of products on the first day and had to restock for the second. Some businesses have grown from year to year because of the revenue and exposure generated by the festival.

“Juneteenth is their bread and butter in terms of an event that is in the community, where they’re able to draw out a significant amount of revenue for their business,” Peterson said. “There are businesses that we have definitely seen grow from year to year based on their successes at Juneteenth.”

Could ticketing or fees go up?

Keeping costs low has been a priority for organizers. The festival does not charge admission, and Peterson said vendor fees are lower than those at many other major events. If JuneteenthKC cannot secure enough private or community support, organizers may have to consider raising vendor fees or, eventually, charging admission.

Peterson said JuneteenthKC would prefer to avoid a ticketed model because accessibility has been central to the festival. The organization is instead looking for private sponsors, corporate partners and community leaders willing to take on a larger role.

Some potential partners have already begun reaching out. Peterson said the Nelson-Atkins Museum of Art contacted the organization to ask how it could help, while JuneteenthKC has also discussed the situation with city officials and existing sponsors.

“We really pride ourselves on the fact that truly everyone can come and not worry about paying $10 or $20 at the gate,” Peterson said. “But in actuality, if that is the reality of where we are as an organization, it might be where we go. Or it could just simply be a scaling back to a significant point.”

The size of the 2027 festival remains uncertain, but Peterson said the celebration itself is not in danger of disappearing. JuneteenthKC plans to adjust its programming to match the resources available while continuing to seek support.

“We’ll scale things back. We’ll adjust and realign accordingly,” Peterson said. “But Juneteenth will always survive.”

J.M. Banks
The Kansas City Star
J.M. Banks is The Star’s culture and identity reporter. He grew up in the Kansas City area and has worked in various community-based media outlets such as The Pitch KC and Urban Alchemy Podcast.
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