Airbnb gives boost to KC’s effort to fill empty storefronts ahead of World Cup
Kansas City’s program to help local business owners capitalize on an influx of visitors during the World Cup this summer is getting an assist from Airbnb.
The city announced Thursday that the short-term rental company is contributing $100,000 toward its “Open Doors!” program in the lead-up to the 2026 FIFA World Cup, which is expected to bring thousands of visitors to the city for a handful of soccer matches.
The program aims to revitalize vacant downtown storefronts — that otherwise may be an eyesore to visitors — by helping local entrepreneurs cover rent to move their businesses into the highly visible spaces. It is a partnership between the city and the Economic Development Corporation of Kansas City.
Tracey Lewis, president and CEO of the economic development group, said in the news release that the program will help connect visitors from around the world with homegrown stores.
“This is a defining moment for Kansas City, and our local businesses must be positioned to benefit,” Lewis said. “Through Open Doors! and our partnership with Airbnb, we’re ensuring that global attention translates into real, lasting economic impact for the entrepreneurs driving our city forward.”
The program covers up to 80% of the costs to rent out the storefronts, and provides $10,000 grants to cover the costs of things like permit fees and insurance expenses.
City officials previously said that the program would only be able to support about 10 businesses, organizations and artists. But with the Airbnb boost, the city now says the partnership will allow for the program to expand.
However, it’s not clear by how much. Officials for the city did not immediately respond to requests for comment.
Along with the “Open Doors!” investment, Airbnb will serve as the exclusive sponsor for a small business guide that aims to connect visitors to local businesses, restaurants and storefront in the city’s urban core.
The World Cup is expected to be a boon for the city, with up to 600,000 soccer fans visiting the area for the month-long soccer tournament.
