T-Mobile will put a tattoo on runner’s shoulder

T-Mobile’s latest advertising campaign might move so fast you’ll never see it.

The company won an auction to adhere a temporary tattoo on middle-distance runner Nick Symmonds’ right shoulder throughout the track and field season this year. If Symmonds makes the Olympic team, which is expected, T-Mobile will keep the advertising space during the Rio de Janiero games.

Symmonds auctioned off nine square inches of his skin on eBay this month, promising the winner would get advertising rights from May through August. T-Mobile CEO John Legere placed the winning bid of $21,800.

Symmonds’ shoulder will carry a magenta tattoo with a white “T” in the middle, an altered version of the Seattle area telecom’s logo.

The Seattle Times