Responding to rivals, Google expands delivery service

Google is adding fresh fruits, vegetables, meat and milk to its Google Express deliveries, answering rival Amazon.com’s Amazon Fresh grocery service and supermarket-shopping startups such as Instacart.

Google will add perishable groceries to select neighborhoods in San Francisco and Los Angeles, the company said. Deliveries are $2.99 for members and $4.99 for everyone else.

Membership costs $95 a year. Amazon gives customers who pay for Prime service the ability to get some foods delivered within a two-hour window and offers an expanded range to those subscribed to Amazon Fresh.

Bloomberg News

This story was originally published February 17, 2016 at 3:23 PM with the headline "Responding to rivals, Google expands delivery service."