Comcast might sell phones as part of new wireless service

Comcast may consider selling smartphones as part of a wireless service that would compete with major U.S. carriers, chief executive officer Brian Roberts said.

“We’ve experimented with that before,” Roberts said at the Business Insider Ignition conference Tuesday. “Hasn’t been a huge success in the past.”

The nation’s biggest cable company is evaluating whether to enter the maturing cellular business. Asked if Comcast could sell phones as part of a wireless offering, Roberts said, “We might.”

The company activated a deal with Verizon Communications in October to sell wireless service on Verizon’s network. Roberts said Comcast is exploring a similar relationship with Overland Park-based Sprint “and others.”

Bloomberg News

This story was originally published December 8, 2015 at 2:07 PM with the headline "Comcast might sell phones as part of new wireless service."