Are you among the 15 percent of Americans who use ad blocking software? If so, you helped cost publishers $5.8 billion last year. That’s how much U.S. Internet revenue supposedly was blocked in 2014 in the U.S., an amount expected to jump to $10.7 billion this year and $20.3 billion in 2016.
Among countries, the U.S. is in the middle of the pack, according to a new report on ad blocking from PageFair and Adobe. Greece had the highest use, 36.7 percent and the Chinese the least, below 5 percent. Other countries in the chart above are (from left) Germany, the U.K., Canada, Australia, the U.S., Mexico, France, Brazil and Russia.
Among states, Kansas at 13 percent and Missouri at 12.8 percent are below average, ranking 30th and 33rd. The list is topped by Oregon at 16.4 percent; Virginia is last among states at 10.5 percent.
Ad blocking software, the report estimates, has increased sharply in recent years, and globally will cost publishers $20.3 billion this year. An estimated 198 million people worldwide use the software, the report says, a 41 percent increase over the previous year.