Business of Sports: Shot tracking device picks up the endorsement of NBA star Klay Thompson

ShotTracker, a set of devices that help basketball players improve their shooting, has a new partnership with Golden State Warriors hot shot Klay Thompson.

The deal includes a virtual basketball camp June 21-28 with workouts and drills designed by Thompson.

Thompson is coming off a great regular season, and the Warriors, the top seed in the Western Conference of the National Basketball Association, swept New Orleans in their first playoff series.

Thompson says he uses ShotTracker, which was developed by two Kansas City area tech entrepreneurs. It uses a sensor on a basketball goal and another on the shooter’s wrist, along with software that can be accessed from a mobile device such as a smartphone, to track a player’s makes and misses during shooting drills.

Thompson this year scored 37 points in a quarter and also poured in nine 3-pointers in a quarter. His partnership with ShotTracker, headquartered in Overland Park, includes a multiyear endorsement that will include advice on improving the product.

ShotTracker owners can sign up online during the special basketball camp week in June and follow routines set up by Thompson, who also will be online interacting with players.

Shottracker sells for $150 at www.shottracker.com. It was developed by Bruce Ianni, whose previous ventures included Innovadex, a search engine for chemists, and Davyeon Ross, who previously launched Digital Sports Ventures, which syndicates Division I college sports video for the Web. Ross also led the NAIA in field goal percentage in his senior year at Benedictine College in Atchison.

This story was originally published April 27, 2015 at 12:29 PM with the headline "Business of Sports: Shot tracking device picks up the endorsement of NBA star Klay Thompson."