Coca-Cola pulls new Diet Coke Slurpee from 7-Eleven

Diet Coke Frost, reportedly the first frozen product in the brand’s 31-year history, has been yanked from 7-Eleven stores after just one month, according to Advertising Age.

The trade publication said a significant number of convenience stores have had quality issues related to the freezing consistency of the product. Coca-Cola and 7-Eleven said in a joint statement that there are no health or safety issues with Diet Coke Frost.

“In keeping with both companies’ quality standards, 7-Eleven has decided to remove the product,” the statement said. It was not clear if or when the product will return to the market.

The product became available nationwide in 7-Eleven stores in late February, and it has been promoted heavily, Advertising Age said.

This story was originally published March 31, 2014 at 9:36 AM with the headline "Coca-Cola pulls new Diet Coke Slurpee from 7-Eleven."