New Crossroads bridal boutique focuses on ‘romantic and refined’ styles

The owner of the new Bride bridal boutique will not only help her customers choose their perfect wedding dress in the next few months, she’ll be deciding on one of her own.

Laura Ross is planning a June 18, 2016, wedding to her fiance, Jason Rourke, a partner in District Pour House + Kitchen in Waldo. They also are parents of one-and-a-half year-old Harlow James.

Ross had been representing a mainstream bridal designer, mostly traveling to New York, for nearly four years. But in her travels, it was non-traditional designers that often caught her eye.

“Seeing all the cool stuff and the movement happening with independent designers in other cities, I wanted to bring it to Kansas City,” she said.

Now she will feature some of those designers at Bride. It is scheduled to open in December at 1800 Wyandotte St., Suite 100.

Customers won’t find a lot of “poof,” princess styles or traditional looks, Ross said. Instead, she is focusing on styles that are “effortless, romantic and refined.”

Bride’s made-to-order gowns will range $1,000 to $5,000, with the majority of its gowns between $1,500 to $2,500. Designers will include Alexandra Grecco in New York City, Truvelle in Canada, Camilla Christine in southern California and Houghton in New York City. A Truvelle trunk show is planned for Dec. 26 and 27, with an Alexandra Grecco trunk show scheduled for Feb. 19 to 21.

Ross also plans to continue to add new up-and-coming designers.

Bride will be open for walk-ins from 11 a.m. to 7 p.m. Wednesdays, and by appointment from 11 a.m. to 7 p.m. Thursdays; 9 a.m. to 5 p.m. Fridays and Saturdays; and 11 a.m. to 5 p.m. Sundays.

This story was originally published November 30, 2015 at 5:57 PM with the headline "New Crossroads bridal boutique focuses on ‘romantic and refined’ styles."