Bess Lamoreux was having lunch with her husband at Hallmark when he groused about a haircut he would soon have to schedule.
"He hates getting his hair cut so he talked about it for six weeks," she said. "I said, 'It's too bad there isn't a truck that would pull up by Hallmark.' That was my light bulb moment. You need that. Why doesn't it exist?"
Now it does.
After a dozen years in creative at Hallmark, Lamoreux quit the company in late 2016 to start Box Truck Barber.
She took the Kauffman FastTrac entrepreneurial course and spent nearly five months refurbishing a 2001 former FedEx truck. She also sought advice from start-up mobile barbers in other cities.
Now she's rolling out her mobile shop with two stylists this week. It is a dry and spray bottle haircut truck (no shampoos), setting up at area businesses.
Buzz cuts are $20, with maintenance buzz cuts $10. Bang trims also are $10 and children's cuts are $20.
Haircuts for men and women are $30 and deluxe haircuts (a stacked bob or a pompadour for example) cost $45.
The haircuts are topped off with an essential oil hot towel.
"And we don't cut while the truck is moving," said Lamoreux said with a laugh.
A beard trim is $15 (or $10 with a haircut). Tips are not included in the price.
Customers can visit the website for locations.
On Tuesday, March 6, it will be at 1725 Main St. from 10 a.m. to 4 p.m. and Wednesday, March 7, it will be at the Creamery Building, 2100 Central St., from 10 a.m. to 4 p.m.
Lamoreux hopes to have a regular schedule of about 10 business stops.