Bess Lamoreux was having lunch with her husband at Hallmark when he groused about a haircut he would soon have to schedule.
"He hates getting his hair cut so he talked about it for six weeks," she said. "I said, 'It's too bad there isn't a truck that would pull up by Hallmark.' That was my light bulb moment. You need that. Why doesn't it exist?"
Now it does.
After a dozen years in creative at Hallmark, Lamoreux quit the company in late 2016 to start Box Truck Barber.
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She took the Kauffman FastTrac entrepreneurial course and spent nearly five months refurbishing a 2001 former FedEx truck. She also sought advice from start-up mobile barbers in other cities.
Now she's rolling out her mobile shop with two stylists this week. It is a dry and spray bottle haircut truck (no shampoos), setting up at area businesses.
Buzz cuts are $20, with maintenance buzz cuts $10. Bang trims also are $10 and children's cuts are $20.
Haircuts for men and women are $30 and deluxe haircuts (a stacked bob or a pompadour for example) cost $45.
The haircuts are topped off with an essential oil hot towel.
"And we don't cut while the truck is moving," said Lamoreux said with a laugh.
A beard trim is $15 (or $10 with a haircut). Tips are not included in the price.
Customers can visit the website for locations.
On Tuesday, March 6, it will be at 1725 Main St. from 10 a.m. to 4 p.m. and Wednesday, March 7, it will be at the Creamery Building, 2100 Central St., from 10 a.m. to 4 p.m.
Lamoreux hopes to have a regular schedule of about 10 business stops.