Shatto’s new limited edition milk not just about chocolate peanut butter

Shatto Milk Co.’s new limited edition chocolate peanut butter milk features the word “Donate” in big black letters on the side of the bottle.

It hopes the word will spark talk around the breakfast table on the importance of charitable giving.

Shatto customers can later fill the empty bottle with coins and then take the funds to participating UMB banks, which will count the coins and donate them directly to two charities — Ronald McDonald House Charities of Kansas City and Outreach International, a Kansas City-based nonprofit that helps to solve deep poverty issues in nine countries.

Matt Shatto, vice president of the Osborn-based Shatto Milk, said he often talks about the importance of giving with his two sons, Liam, 6, and Alexander, 2. But the idea for the Donate bottle came up just about a month ago.

“We have been in overdrive and trying to make it happen. We are lucky we were able to get it at the start of the holiday season,” he said.

The milk hits stores shelves Nov. 7 and 8, but only 8,000 Donate bottles will be available and are expected to sell out by mid-November. But Shatto hopes the donations will continue.

“We would love for them to use the bottles to donate to any charity of their choice throughout 2017,” he said.

This story was originally published November 7, 2016 at 3:02 PM with the headline "Shatto’s new limited edition milk not just about chocolate peanut butter."