Boulevard Brewing Co. will soon be in the Big Apple.
Steve Mills, Boulevard’s vice president of sales, said in a statement: “New York City has been on our minds for some time. But we had to wait until we could do it right, to wait until we had the capacity and the right partners in place to support this important market. We’re really excited, and look forward to being part of the area’s happening beer scene.”
Boulevard will introduce its beers in New York City on March 2 — Tank 7 Farmhouse Ale, The Sixth Glass, Dark Truth Stout, Long Strange Tripel and The Calling IPA, along with a handful of Limited Release and seasonal Smokestack Series beers. Then it will promote the beers at about 40 events throughout the city from March 3 to 5.
Select Boulevard core beers – including 80-Acre Hoppy Wheat Beer and Pop-Up IPA – will be introduced this summer. The brewery will publish details on launch events on their website and social media outlets.
Boulevard recently added Florida, Ohio, South Carolina, the greater Philadelphia area, and northern New Jersey to its distribution territory. With New York City, Boulevard will now be sold in 31 states and the District of Columbia.
Boulevard was founded in Kansas City in 1989. In 2014, Boulevard became part of the Duvel Moortgat family of breweries.
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