Eat & Drink

I Finally Ordered the Pizza Cupcakes From ‘Shark Tank'-Here's My Honest Review

By Kenn C. Bivins Parade - Food and Drink Stories

Updated June 8, 2026 5:50 PM

If you know me, then you know that I love watching Shark Tank, especially to find new food brands. It's kind of like going to the Sweets & Snacks Expo or the Fancy Food Show without having to leave the comfort of your couch. You get an inside look at the buzziest new food brands that hope to become household names-or, at the very least, your new favorite freezer staples.

From Bantam Bagels and Pipcorn to Brazi Bites and Kodiak Cakes, the sharks have helped skyrocket some of my favorite brands, landing them squarely in my shopping cart. However, there is one brand that I don't think we're talking about enough, and it's high time we change that.

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Incredifulls, originally pitched as Pizza Cupcakes in the tank, were an immediate buy for me when they first graced my screen. Up until recently, though, I hadn't had them again since I was influenced to order them nearly five years ago.

Today, Incredifulls are available in the freezer section in over 3,400 grocery stores across the country. Naturally, I had to spin the block and see if this pizza product was still as good as I remembered it. Keep reading to find out more about the Pizza Cupcake.

What Is Special About Pizza Cupcakes?

It's hard to describe exactly what it is that makes a Pizza Cupcake special, but I'll try to distill it into a coherent string of words as best I can. Aside from the quality of the toppings and the general ease of preparation, the secret sauce to the Pizza Cupcake is the delectable sourdough-brioche hybrid shell. It's a conundrum of textures, and it tastes like it was made fresh straight out of the oven. It's buttery and rich but also light enough that you won't feel guilty about eating three at a time. Honestly, you could fill this dough with anything and it would taste amazing.

What Happened to Pizza Cupcakes After ‘Shark Tank'?

Co-founders and spouses Andrea Meggiato and Michelle Jimenez walked into the tank hoping to secure a $125,000 investment for a modest 5 percent equity stake in their business. They ended up walking away with a deal that would change the trajectory of their business forever. Although they had already found success on their own, getting an investment from a shark meant access that would eventually put them in grocery store freezers across the country. After a round of tough negotiations, Meggiato and Jimenez ended up landing a deal with Lori Greiner, who also notably helped Bantam Bagels become a household name.

Aside from a huge jump in sales after the show, the Pizza Cupcake found its way to the freezer aisle at grocers like Kroger, Target, Walmart and even Costco. They've also changed their name from Pizza Cupcake to Incredifulls, indicating that the brand has plans to stuff their mouthwatering cupcakes with even more exciting fillings.

What Can You Order From Pizza Cupcakes?

When it first launched in 2018, Pizza Cupcakes only had two flavors: Margherita and Pepperoni. Today, they've expanded to add a third breakfast-inspired flavor: Egg and Cheese. This newer addition to the lineup still uses the same proprietary sourdough-brioche hybrid, but it gets stuffed with creamy eggs, sharp cheddar and everything bagel seasoning. Unfortunately, you can only find the Egg and Cheese flavor at select grocers, but you can order the Margherita and Pepperoni flavors directly through the Incredifulls website.

I Tried Pizza Cupcakes-Here's My Honest Review

To be completely honest, this wasn't exactly my first time trying Pizza Cupcakes. I actually tried them for the first time back in 2021 after watching the founders pitch their brand on Shark Tank. Right after watching the episode, I placed an order online for what was then called a "Treat Yo Self Pack" of 12 Margherita Pizza Cupcakes, and I patiently waited for my treasure to arrive.

Due to the overwhelming response from being on the show and lingering COVID logistics, it took an entire month for them to reach me. It also cost me a whopping $38.99, including shipping.

When they finally made it to my doorstep, I couldn't wait to try them, and as anticipated, I was highly impressed. But as dazzled as I was, I couldn't justify paying nearly $40 again for a freezer find-even if it was seriously delicious.

With that in mind, when I found out you could find them at Target, I jumped at the opportunity to grab a box and see if they were actually as good as I remembered. Spoiler: they absolutely were. After grabbing a 4-pack box of Margherita Incredifulls (as they're now called) for $3.49, I popped them into the oven for about 13 minutes. They emerged from the oven golden and bubbling with melty mozzarella, and I couldn't even wait for them to cool all the way down before digging in.

At first bite, you get a hit of zesty oregano followed by oozy mozz and a vibrant marinara sauce, but what really seals the deal is the sourdough-brioche hybrid cup all the ingredients are stuffed into. It somehow manages to be both crispy and flaky, buttery and melt-in-your-mouth good all at once. It's truly a trip for the taste buds.

That being said, if I had to make any changes, I'd ask for a little more sauce. They don't exactly eat dry, but similar to how a mozzarella stick is better dipped in marinara sauce, these would be too. Luckily, that's an easy fix if you keep a jar of Rao's on hand like yours truly.

So, what's the TL;DR of it all? If you're lucky enough to find them in the freezer section of your local grocery store, you should definitely stock up.

Would I Buy It Again?

Yes.

How To Order Pizza Cupcakes

Fortunately, in addition to ordering Pizza Cupcakes directly through the Incredifulls website, you can also order them from your favorite grocers like Target and Kroger. You can also get them delivered straight to your door through Gopuff if you live in one of its delivery areas.

This story was originally published June 8, 2026 at 4:44 PM.