Peeps Has Produced Some of Its Wildest Flavors Yet, Including SunnyD and Pop-Tarts
Peeps is offering its biggest Easter flavor lineup yet, with more than a dozen options hitting shelves this spring.
What Are Some of the New Peeps Flavors?
Peeps’ 2026 Easter roster includes Pop-Tarts Frosted Strawberry, SunnyD and Chili Lime Mango alongside returning favorites like Dr. Pepper, Rice Krispies Treat, Cotton Candy, Sour Watermelon, Party Cake and S’mores. The brand also continues to offer Chocolate Dipped and Chocolate Covered varieties, which were first introduced for Easter 2010.
What’s the Most Popular Peeps Color?
Yellow remains America’s bestselling Peeps color. Yellow and white Chicks and Bunnies were the originals, later joined by pink, lavender, blue, green and orange.
How Many Peeps Are Eaten at Easter Time?
The brand’s Easter numbers tell a striking story. More than 1.5 billion marshmallow Peeps are consumed each spring, making them the most popular non-chocolate Easter candy — a distinction they’ve held for over 20 years. Easter accounts for 70 percent of Peeps’ annual sales, according to GourmetGiftBaskets.com.
Just Born, the company behind Peeps, produces approximately 5.5 million Peeps per day and about 2 billion per year. That works out to roughly six for every person in the United States. The company says it produces enough Peeps Brand Marshmallow Candies in one year to circle the earth twice.
Here’s one for the kids: if you stood 8,000 Peeps Bunnies in a straight vertical line, they could reach the top of the Willis Tower (formerly the Sears Tower) in Chicago.
Peeps Have a Generational Appeal
The Peeps Brand celebrated its 70th anniversary in 2023. Caitlin Servian, brand manager for Peeps, said the generational appeal runs deep. “From parents and grandparents passing down their Peeps traditions to little ones, to friends and families incorporating our adorable chicks and bunnies into seasonal recipes and crafts, it is truly heartwarming to witness the many ways our marshmallow candies bring loved ones together,” Servian said.
Peeps also lend themselves to DIY projects — cupcake toppers, spring table centerpieces, seasonal s’mores. Servian added that the brand is always excited “to see how our devoted fans express their ‘peepsonality.’”
A quick production history: back in 1953, it took 27 hours to hand-craft a single Marshmallow Peep. Today, the automated process takes just six minutes. In the late 1950s, Peeps’ wings were “clipped” to give them a sleek, modern look — the streamlined shape that stuck.
This article was created by content specialists using various tools, including AI.
