Welcome these doormats for your home sweet home

Megan Nelson creates doormats for all occasions, including Thanksgiving.
Megan Nelson creates doormats for all occasions, including Thanksgiving.

Step right up to Urban Owl Co., where a wide variety of doormats greet you.

Owner Megan Nelson of Kansas City paints designs and messages on the natural-fiber canvases, starting at $35. She has taken the doormat concept and run home with it, treading into every season, most holidays (several for Thanksgiving) and many categories, such as Wanderlust: “Adventure Awaits.”

Adopting pets is a personal passion for Nelson, and some proceeds from the Animal Obsessed mats — including “Adore-A-Bull” and “Dogs Welcome People Tolerated” — go to KC Pet Project and Missouri Pit Bull Rescue.

Nelson has designed and handcrafted other products such as candles and soap. So why doormats?

“I want wherever I live to feel like home,” said Nelson, who founded Urban Owl Co. earlier this year and has lived in a number of apartments. “A doormat lays the groundwork.”

Personalized options are available, perfect for wedding and housewarming gifts. Deer antlers and a last name, or an arrow underneath initials, are each $45. Completely custom mats are $55.

The doormats, all tan, are coir, a natural renewable material made of coconut fibers. They feature non-slip latex backings and are painted in more than 15 colors of weather-resistant paint protected with UV sealant.

Urban Owl Co. mats are starting to become available through regional retailers, but the bulk of offerings are at