Company sets new standard in marketing rural property

“We joined Farmers National Company because no one markets rural property like they do,” local Farmers National Company broker Bill Gaughan said. Farmers National Company has set a new standard when it comes to marketing rural property, and it makes no difference whether it is representing buyers or sellers. The Kansas City market has seen that difference as business has exploded since Farmers National Company – the world’s largest rural real estate and agricultural services company – entered the Kansas City market two years ago.

“Some days I can’t believe I’m getting paid to do this,” said Gaughan. In the last two weeks Gaughan had been taking out-of-state clients who are moving to the KC area to look at homes in the country. “You can change or build a house to be exactly what you want,” said Gaughan, “but the difference for people wanting to move to the country is always in the land, and the land is far less open to change than a house. Because of that, each country property is unique.”

Perhaps Farmers National Company is of most value representing buyers who are making their first investment in country property. People new to living in the country may be faced with issues they had not thought about before, and which most real estate agents don’t usually deal with.

Items such as septic systems, easements, building in the country, rural zoning issues, hunting rights, pond building, mineral leases and more are all items Farmers National Company agents deal with daily. “It is always sad to see someone disappointed with their country property because they were surprised over an issue that an experienced rural agent would have known about,” said Gaughan. “We really like working with buyers moving to the country and can usually save them both dollars and heartache.”

For sellers, Farmers National Company has more than lived up to its reputation as a powerhouse when it comes to marketing rural property. The company does not use a cookie-cutter approach and views each property individually to determine the best way to market the property and meet the goals of its clients.

All forms of advertising are available. Whether it is Internet advertising selling properties on international websites to clients from Russia and Hong Kong, or perhaps on the websites of the New York Times and Wall Street Journal, to classy direct-mail pieces, YouTube videos and more. “The goal is to get the property sold, and it is never one-size-fits-all,” said Gaughan.

When assisting sellers marketing a property, it’s a challenge for Gaughan and his colleagues at Farmers National Company to adequately convey the beauty of some of their listings. So they take advantage of Farmers National Company’s robust marketing department. “Most real estate marketing departments are devoted to marketing themselves. The marketing department at Farmers National Company is devoted to marketing the properties of our clients,” said Gaughan.

Other examples of how thorough Farmers National Company’s marketing is include the three local websites devoted to special types of Kansas City area rural property – RuralKC.com is dedicated to country homes and home sites, KCHorse.com is a specialty website for horse properties, and FarmersNationalKC.com has complete listings for farms and ranches.

In addition, Farmers National has extensive direct mail capabilities, with massive mailing lists of buyers interested in rural property. As a member of the KC MLS, all local properties can be found on any of these websites.

Farmers National is unique in that it is not a franchise system. Clients can be comfortable knowing that the capabilities of the entire company are at their disposal and they are not limited by the resources of a local franchise operator.

“Farmers National Company measures its sales of rural property by the billions,” said Gaughan, “and has been in business since 1929. No one can come close to the expertise, experience and resources of Farmers National Company when it comes to safeguarding the interests of its clients.”

Locally, Farmers National Company real estate can be reached at 913-837-4665 or by emailing info@FarmersNationalKC.com. For farm, ranch and hunting properties in the Kansas City market area visit www.FarmersNational.com/KC. For rural and agricultural properties nationwide visit www.FarmersNational.com

Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Additional services include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock and a national hunting lease service. Visit the Farmers National Company website at www.FarmersNational.com.

This story was originally published March 26, 2016 at 7:07 PM.