Rodrock Custom Experience streamlines home-buying process

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Rodrock Homes

CEO Brian Rodrock and interior designer Kristen Ridler meet with a family to finalize interior selections at the Rodrock Design Center.
CEO Brian Rodrock and interior designer Kristen Ridler meet with a family to finalize interior selections at the Rodrock Design Center.

Rodrock Homes builds distinctive homes in the most desirable locations, including the award-winning Blue Valley School District and the acclaimed De Soto School District. The premier family-friendly communities throughout Johnson County are amenities rich and convenient to the city’s best dining, shopping and entertainment options.

But the cornerstone of Rodrock’s success is built on a foundation of innovative programs like the Custom Experience – a concierge solution to home buying.

Neal and Erin Woodworth have a busy household: 1-year-old twin girls, a 3-year-old boy, a 95-pound black Lab and two cats. According to Erin, the Custom Experience streamlined the process and made building a customized Larsen EX floor plan in Wyngate a pleasure.

“It was a great experience,” Woodworth said. “We went with Rodrock because two of the owners actually took the time to meet us and discuss our vision. We felt we weren’t just another buyer – that they were genuinely interested in our needs.”

The Woodworths worked with Rodrock Vice President Steve Campbell, project manager Kristi Mauer and interior designer Shay Edwards.

“A terrific trio,” Woodworth said. “And Shay was able to bring my interior dream – paint colors and everything –to life.”

Custom Experience for all buyers

Rodrock Homes assembles a team of professionals for each buyer.

“This personalized, hands-on approach is an integral part of our dedicated client service,” said chief executive officer Brian Rodrock. “Whether a home is 30 days from completion or a custom home built from scratch, our buyers have access to a talented team that is their knowledgeable and responsive resource.”

Attention to detail and a commitment to high standards are just the beginning of the Rodrock Custom Experience. Jeff Gifford, Rodrock Homes Chief Operating Officer, notes the team’s combined efforts simplifies and clarifies communication.

“We walk through the process with clients, from start to finish,” Gifford said. “We handpick our project managers, building liaisons and designers from the best in the market. They share our high expectations of delivering client satisfaction.”

Wyngate project manager Mauer is a member of the Rodrock Custom experience team. An 18-year veteran of the building industry, she serves as a point person to assist buyers.

“I look at the process as a story, whether we’re building from the ground up or completing a 90-, 60- or 30-day move-in,” Mauer said. “A new home is something people work hard for; I am their advocate and always ask myself, ‘Would I move my family into this home?’”

In addition to treating each client’s questions and concerns as a priority, Mauer views her role with Rodrock Homes as a partnership. “I want us all to succeed and ensure each client’s home-building story has a happy ending,” she said.

Dorothy Mask, a ReeceNichols agent and community manager at Rodrock’s Hills of Forest Creek in Shawnee, says buyers like receiving the weekly updates on the building progress of their home and having a personal project manager such as Mauer.

“This helps them know their home is on schedule and is particularly useful for buyers moving from out of town,” Mask said. “It’s another way Rodrock gives buyers peace of mind.”

Anna Molle Stasi, a ReeceNichols Real Estate agent and Gleason Glen community manager, regards the Rodrock Custom Experience as a no-charge, added-value benefit.

“Buyers get a complete package, including a professional interior designer who takes time to understand their personal style and preferences,” she said. “Choosing carpet, granite, tile, interior and exterior paint, light fixtures, cabinet and floor stain and hardware and appliances for an entire house can be overwhelming and stressful, but they guide buyers through selections in an efficient and timely manner.”

Stasi’s buyers appreciate access to endless selections under one roof, eliminating the need to visit showrooms across the city.

“The thought of traveling from place to place, piecing together a home’s design, is time consuming and exhausting,” Stasi said. “It’s absolutely the last thing a buyer needs when purchasing a home. The Rodrock Design Center allows people to see, for instance, how the bathroom floor tile looks next to the rug chosen for the bedroom – and how it all matches to the paint.”

Dan O’Dell, principal agent of Group O’Dell Real Estate, has built his company’s 21-year reputation on happy customers and referrals. He regards working with Rodrock and its innovative programs like the Custom Experience as essential to the home-buying experience.

“You take someone’s single most important investment, put it in the hands of Rodrock’s team and watch the magic happen,” O’Dell said. “They have a passion for making each client’s experience extraordinarily unique, and as principals, Brian and Jeff make themselves visible and involved in each transaction. That’s unusual.”

Visit today

Rodrock’s beautifully appointed model homes are open today and every day from 11 a.m. to 6 p.m. Visit and discover why now is the time to make your move to a neighborhood where you can’t wait to live.

Visit for other premier communities or call 913-851-0347.

Rodrock Homes

Prices: From $320,000 to more than $1 million

Locations: Blue Valley School District/Overland Park: Colton; Summerwood/Summerwood Estates; Wilshire by the Lake; Wyngate.

De Soto School District/Lenexa: Gleason Glen.

De Soto School District/Shawnee: Hills of Forest Creek; Ridgestone Meadows.

Olathe School District/Olathe: Cedar Creek – The Crossings at Southglen.

Spring Hill School District: Chapel Hill/Overland Park.

Contact: Visit for other premier communities or call 913-851-0347