Farmers National Company enjoys a successful first year

When asked about the amazing success enjoyed by Farmers National Company in its first year in the Kansas City marketplace, local broker Bill Gaughan answered, “The market place realized that we are an agricultural services company, not just another real estate brokerage. We had long felt that both buyers and sellers of rural real estate, especially for farms and ranches, needed a larger and more professional offering of services than what a traditional real estate broker could offer. Farmers National Company was the answer to that need.”

Gaughan added that one of the best examples was articulated by one of the clients who chose Farmers National Company to market his multimillion-dollar farm when he said, “I chose Farmers National Company because they have the largest footprint in the industry.”

What he is referring to is that, unlike most real estate companies that are franchises with only a local footprint, Farmers National has a nationwide organization of over 200 rural real estate agents who are part of the home organization which is headquartered in Omaha.

The other reason cited by Gaughan was the nationally acclaimed expertise of Farmers National’s marketing department. “The power of the Farmers National Marketing department was quickly recognized by the marketplace.”

When Farmers National Company markets a property it is a team effort. Nothing is off limits for marketing a property if it makes sense. From high-end magazines to a website that receives millions of hits a month and specially designed property videos, there is no limit to what can be done to market any property. Over the past five years Farmers National Company has successfully marketed over $2 billion of real estate.

Farmers National Company recognizes each property as unique and then works to design a comprehensive marketing plan that takes into consideration the attributes of the property, current economic conditions and, most importantly, the desires of the seller.

Farmers National Company has no limits in its marketing and is able to recommend the best method for each property. This might range from an auction to private treaty or confidential offerings. This is in addition to the normal real estate activities of Internet advertising, signage, extensive direct marketing and being part of an MLS. Farmers National Company measures its rural real estate sales by the billions of dollars.

Another powerful motivator for sellers of rural real estate is that Farmers National Company not only has a powerful marketing department, but, with over 85 years of experience in managing farms, has built-in relationships with large institutional buyers, national farmland investors and bank trust departments that most traditional real estate companies would never be able to reach.

When it comes to selling rural property, Farmers National Company has no equal. It has a national website that receives over 2.8 million hits per month. Farmers National Company has been named the No. 1 Land Auction Company in the United States as well as a “Best Brokerage Company” by The Land Report – The Magazine of the American Landowner.

“For buyers looking to own farmland, Farmers National Company is the undisputed choice as no traditional brokerage can begin to bring such a wide variety of expertise to assist buyers,” Gaughan said. “Most real estate companies are rarely heard from again after the sale closes. But with Farmers National Company the close of the sale is often just the beginning of the relationship.

“As the country’s premier farm and ranch management company, Farmers National Company offers landowner’s unparalleled expertise when it comes to evaluating a property and peace of mind by offering leading-edge farm, ranch and agricultural management services long after the sale.”

Farmers National Company is concerned about customer satisfaction. Jim Farrell, president and CEO of Farmers National Company, explained it this way: “Farmers National Company’s success for nearly 85 years has been dependent on quality client service. We are very protective of that reputation, and we want real estate professionals who share our commitment to client satisfaction and their success.”

Locally, Farmers National Company real estate can be reached by contacting Bill Gaughan at 913-837-4665 or by emailing Bill Gaughan at WGaughan@FarmersNational.com. For farm, ranch and hunting properties in the Kansas City market area visit FarmersNational.com/KC.

Farmers National Company, an employee-owned company, is the nation’s leading agricultural farm and ranch management and agricultural real estate sales company. Farmers National Company has sold over 3,500 farms (over 1,100 at auction) for more than $2.37 billion during the last five years and currently manages more than 4,850 farms and ranches (2.1 million acres) in 24 states. Additional services provided by the company include auctions, appraisals, insurance, consultation services, oil and gas management, forest resource management, lake management, FNC Ag Stock, and a national hunting lease service. Visit the Farmers National Company website at FarmersNatinal.com.

This story was originally published January 3, 2015 at 6:00 PM with the headline "Farmers National Company enjoys a successful first year."