The Polaroid Now+ 2nd Gen is the ultimate gift for memory makers — and it’s 20% off right now

Published Dec 10, 2024 11:30 pm ET


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Photos these days live in your phone and rarely see the light of day as they get lost in the abyss of cloud storage. That’s why I had a lightbulb moment when I stumbled across the Polaroid Now+ 2nd Generation. I mean, what better way to capture memories than with a camera that spits out physical, hold-in-your-hand photos instantly? It’s retro, it’s iconic and honestly, it’s the perfect holiday gift for anyone who loves the idea of their memories existing somewhere other than a screen — and you can get it at a discounted price right now!

Polaroid Now+ 2nd Generation

Original Price: $149.99

Sale Price: $119.99 (20% off)

What makes the Polaroid Now+ such a standout gift? For starters, it’s not just a camera; it’s a time machine back to when taking photos was a deliberate, thoughtful process. This isn’t about snapping a hundred identical selfies — it’s about capturing the moment and watching it develop right in front of your eyes. With Bluetooth connectivity and creative tools, including double exposure and light painting, it’s as innovative as it is nostalgic. Plus, it works seamlessly with the Polaroid app for extra features, making it a modern twist on a beloved classic.

The second-gen Now+ also comes with standout features, including a sharper lens for better clarity, tripod support for group shots (hello, holiday gatherings!) and rechargeable battery life that keeps you snapping through the season. The real kicker? The bundle includes lens filters to level up your creativity — think vibrant color shifts or dreamy effects, all while keeping that signature Polaroid vibe. It’s like having a photo studio in your hands, minus the complicated setup.

Don’t just take my word for it; the reviews are glowing. One user said, “The camera works wonderfully.” Another wrote, “It’s a refreshing departure from the digital world of smartphones and offers a tangible and tactile photo experience.” There’s something magical about holding a freshly developed photo, imperfections and all, knowing it’s one-of-a-kind.

So, if you’re shopping for a gift that’s fun, practical and just a little bit nostalgic, the Polaroid Now+ 2nd Generation is your answer. It’s more than a camera — it’s a ticket to making memories that won’t get lost in the shuffle. Give it to your artsy best friend, your tech-savvy sibling or even yourself — you deserve it.

Maria Correa is a writer who loves making information accessible to others and good storytelling. She began her career as a copywriter intern who had to Google “What is copywriting?” but has since gotten the opportunity to create dozens of print and social media campaigns for well-known international and local brands in English and Spanish. She’s also well-versed in the world of SEO writing. When she’s not writing articles, you’ll find Maria walking around her neighborhood in Puerto Rico, filling out the pages of a coloring book, and writing fiction stories.

Abby Kass

Abby Kass

Editor McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.