Walmart’s Beauty Event Is Live — Save Up to 72% Off Dyson, La Roche-Posay, Olaplex and More

Published Apr 24, 2025 7:29 am ET


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When the seasons change, you might start to feel like you want to refresh your beauty routine. Luckily, it’s easier than ever to do that because Walmart has launched “The Beauty Event,” which is their biggest seasonal activation. From now through May 31, you’ll find rollbacks and savings on more than 1,800 products, including prestigious brands like Dyson, La Roche-Posay, Olaplex and more.

But you don’t have to waste any time digging through the site to find the best deals for women over 50. Our team of shopping experts have done the hard work and found what’s worth shopping — from a curling iron for 50% off to a reviewer-favorite anti-aging serum. Shop these deals now, as we can’t guarantee they’ll be around forever!

  1. If you’ve been eyeing the Dyson Airwrap for years, now’s the time to hit “add to cart” as you can save $120 off a refurbished model. With six different attachments, you’ll be able to style your hair from straight to curly, without all the heat damage that usually comes with hot tools — was $499, now just $379.99!

  2. As you get older, it’s especially important to moisturize, and this La Roche-Posay Toleriane Double Repair Moisturizer will provide up to 48 hours of hydration. The lightweight formula is suitable for all skin types, including sensitive skin — was $23.97, now just $17.98!

  3. Dealing with damaged hair can be challenging, but Olaplex No.4 Bond Maintenance Shampoo & No.5 Conditioner are designed to strengthen the bonds in your hair and prevent breakage, frizz and even split ends. Reviewers say they can feel a difference after one use — was $41, now just $34.98!

  4. With summer on the horizon, get your skin ready with Sol de Janeria Delicia Drench Body Butter. This viral favorite locks in moisture and restores the skin’s barrier while also calming redness and irritation — was $48, now just $35.50!

  5. Fight wrinkles with L’Oreal Paris Revitalife Triple Power Anti-Aging Serum formulated with hyaluronic acid and pro-xylane to transform the skin’s surface and layers below. You’ll see a difference in skin texture and appearance in as little as one week and notice fewer wrinkles within one month of use — was $27, now just $18.45!

  1. If you’re looking to upgrade your hot hair tools, you’ll love this Bio Ionic Long Barrel Styler. It has “Nanolonic MX technology” that makes sure that the moisture stays in your hair, even when you curl it. Plus, the 1.25-inch barrel will create large, wavy curls — was $149, now just $119.20!

  2. Sometimes acne doesn’t go away, even if you’re not a teen anymore. So, it’s a good idea to grab St. Ives BHA Face Exfoliant, which is formulated with 2% salicylic acid to get rid of pimples. Reviewers love this dermatologist-tested product that’s free of parabens — was $15, now just $4.47!

  3. Going to the salon every six weeks can get expensive, so instead try this Madison Reed Root Touch-Up Kit that comes in six colors and only takes 10 minutes. You get the hair color cream, color activator, conditioning hair mask and cleansing wipe, plus gloves, a mixing bowl and a reusable brush, all for an affordable price — was $18, now just $14.94!

  4. Transform your skin while you sleep with CeraVe’s Skin Renewing Face Night Cream. The hyaluronic acid softens and hydrates the surface while the essential ceramides can make fine lines and wrinkles less apparent — was $21.99, now just $15.68!

  5. Curling your hair has never been easier thanks to the Conair InfinitiPRO that does the hard work for you. Simply select your temperature, curl type and direction, then put the hair into the slot and press start. You’ll have beautiful curls in no time — was $99.97, now just $49.97!

  6. With near-perfect reviews, this Elemis Dynamic Resurfacing Facial Wash is a must-have in your skincare routine. It gently exfoliates and removes pollutants, dirt and impurities so you can have radiant skin — was $54, now just $14.09!

  7. Since washing your hair can be a lot of work, you need this fan-favorite Living Proof Dry Shampoo. It actually removes oil, sweat and odor to clean the hair so your good hair days can continue — was $30, now just $18.95!

  8. A popular K-beauty brand, Laneige’s Water Sleeping Mask will change your skincare routine forever. It works while you sleep to deeply hydrate your skin so you wake up ready to tackle the day — was $32, now just $20.80!

Abby Kass

Abby Kass

Author McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.