The time has come for the biggest brands to strut their stuff during each commercial break for Super Bowl XLIX. Bud Light, Lexus and Skittles are among this year’s names to release teasers of their ads, which will air Feb. 1.
In this 15-second teaser, a man is challenged to a life-size game of Pac-Man from a dare written on the label of his Bud Light bottle. The message is part of a new packaging campaign Anheuser-Busch began in December to encourage drinkers to be more spontaneous, according to AdWeek. The ad follows in the footsteps of last year’s “Epic Night,” which was less-scripted and featured cameos by Don Cheadle and Arnold Schwarzenegger.
In it’s second Super Bowl appearance, Lexus will promote the NX model using sleek visuals and a soundtrack of common car noises. The Toyota-owned brand uses the tag line “Be seen. Be heard. Make some noise,” in this 30-second teaser:
Sugary-sweet Skittles will make its Super Bowl ad debut this year. To celebrate the occasion, the brand teamed up with former NFL quarterback Kurt Warner. Warner is shown tailgating in a vacant parking lot at the University of Phoenix Stadium with a boat-load of Skittles and other enthusiastic fans. “Super Bowl XLIX is about to get awesomer,” Warner says in the short clip.
In its annual “Crash the Super Bowl” contest, Doritos called for independent filmmakers to create their own commercial and compete for airtime on Feb. 1. Ten finalists have been selected, and the winner will receive $1 million in addition to their commercial being seen by the masses. Check out the ten finalists here.
Danny Trejo stars as Marsha Brady in Snickers’ teaser for their Brady Bunch-themed Super Bowl commercial. Trejo’s new persona plays off Snickers’ “You’re not you when you’re hungry” campaign.
Check back for updates and more teasers from this year’s Super Bowl advertisers.