Nabela Noor Is Bringing Her Lifestyle Brand to Tubi — Here’s What to Know About the Influencer
Nabela Noor, a content creator with over 12 million followers across platforms, is making the leap from social media to streaming television with a new lifestyle series on Tubi.
The show, titled “Hosted by Nabela Noor,” will drop all episodes on May 20, according to Variety. Each episode runs 30 minutes and is set in Noor’s home, where she entertains guests ranging from family members to fellow creators like Avery Woods. The episodes are directed by her sister, Neharika Noor.
The series marks a milestone: Noor is the first South Asian to host a lifestyle show for a major streamer or network.
What the Show Is About
The official description paints a picture of warmth and everyday beauty: “Viewers will be brought into Nabela’s world – from the farmer’s market, to the kitchen, to the dining room, garden, and everywhere in between – with the help of some friends along the way.”
Noor herself framed the series as an extension of the philosophy that built her massive online following.
“My goal with ‘Hosted by Nabela Noor’ is to inspire those to find their own pockets of peace, be a better host, and romanticize their every day,” Noor said. “I want viewers of the show to take away that they can treat every day like a special occasion, because life is worth celebrating.”
Kudzi Chikumbu of Tubi expressed enthusiasm for the partnership in a statement.
“At Tubi, we’re focused on building a home for creators who are ready to expand their storytelling in new ways,” Chikumbu said. “Nabela, a creator I’ve had the privilege of watching evolve, has built a deeply engaged community by making everyday life feel intentional and inspiring. ‘Hosted by Nabela Noor’ brings that connection to an episodic, bingeable format that reflects our commitment to culture-shaping voices and programming that helps viewers feel seen.”
Who Is Nabela Noor?
Noor — whose full name is Nabela Noor Martin — was born August 4, 1991, in New York to Bangladeshi immigrant parents. She is based in Pennsylvania and has roots in Bangladesh.
An early achiever academically, Noor finished high school at 16. She went on to attend community college before earning a degree in sociology from Pennsylvania State University.
She launched her YouTube channel in 2013, motivated by what she saw as a lack of diversity and plus-size representation in online content. Her work spans beauty, self-care, fashion, lifestyle, cooking and homemaking.
From Social Media to Business and Beyond
Noor’s content eventually grew into something bigger than videos. In 2020, she created her “Pockets of Peace” series, which focused on finding joy in small, everyday moments. That concept led to the launch of her brand, Nabela Noor Home. She also developed a TikTok series called “Pockets of Peace” centered on the same theme.
In 2021, she collaborated with cosmetics brand PÜR on a collection called “PÜR xo Nabela.”
Her creative work has consistently returned to themes of self-acceptance and intentional living. In a 2022 interview with Popsugar, Noor shared the values at the heart of her platform.
“I love talking about self-love and self-care, and I believe both are necessary in your journey,” she said. “Something that I’m really passionate about is helping people love the skin that they’re in and just being kind to themselves. That’s been the root of all of my work.”
What Comes Next
With “Hosted by Nabela Noor” arriving on Tubi on May 20, viewers can stream the full series for free on the platform. For those already familiar with Noor’s online presence, the show promises a deeper look into the world she’s built. For newcomers, it offers an introduction to a creator whose message centers on celebrating ordinary life as something extraordinary.
This article was created by content specialists using various tools, including AI.
