Is KM6 Coming? Kacey Musgraves’ Posters Have Fans Calling a Mystery Hotline to Find Out
Posters and billboards featuring a woman with her back turned and a mysterious phone number started appearing Thursday, March 5, across New York, Los Angeles and Nashville.
The message: “Dry Spell? Call for a Real Good Time.” The woman: Kacey Musgraves. And the phone number actually works.
The posters and billboards have turned ordinary sidewalks, walls and billboards in all three cities into pieces of what appears to be an elaborate rollout for new Musgraves music.
If you haven’t stopped to read the fine print yet, you might want to — the country-pop star is inviting you to dial in.
What Happens When You Call the Number?
The posters feature a photo of Musgraves with her back to the camera, accompanied by the phone number (430) 789-9797.
Dial it, and here’s what you get. After a three-tone sequence — the kind you’d typically hear after a misdialed number — Musgraves herself picks up with a pre-recorded message.
“This is Kacey Musgrave and you’ve reached the middle of nowhere,” Musgraves says. “No service available. Please try again later or press 1 for a really good time,” she added before a song started playing.
That song sounds like unreleased new music.
“It’s been a real long 335 days. And the last time it wasn’t good anyway,” Musgraves sings. “I’m so lonely. Lonely with a capital H if you know what I mean. I’ve been sitting on the washing machine.”
The experience doesn’t stop when you hang up. After the call ends, fans receive a text message.
“Hi, it’s Kacey. Click the link before you lose service.”
That link lets fans sign up — with a phone number and email — to receive future updates. A second text follows.
“Welcome to the Middle of Nowhere. Save my number. This is where the real ones get first word. XO, Kacey.”
The sign-up system appears to be the pipeline for whatever comes next. Those who save her number are being told they’ll be first to know.
The Breadcrumbs Fans Have Been Tracking
The posters haven’t appeared without context. Fans are convinced Musgraves is teasing a new album, which her fanbase has dubbed KM6.
On March 1, a fan asked Musgraves on X if she “cares to share more about KM6.” Musgraves replied to that post on March 5 — before the posters went viral — with a cow face emoji, similar to the cow featured on the posters.
On X, she also shared a post of hers from April 14, 2025 that read: “Is it possible to die of horniness? Asking for a friend.”
The bio on her Instagram and X accounts now reads “somewhere in the middle of nowhere,” echoing the voicemail greeting fans hear when they call the phone number.
The “middle of nowhere” branding, the cow imagery, the cheeky “dry spell” messaging and the snippet of new music all point in a single direction: something is coming.
Musgraves’ Recent History
The last album Musgraves released was Deeper Well on March 15, 2024. She has released six studio albums, including a Christmas album.
In her personal life, Musgraves and Ruston Kelly announced their divorce in July 2020 after less than three years of marriage, with the divorce finalized in September 2020. The couple tied the knot in October 2017.
She was last connected to poet Cole Schafer. They were together for more than two years before she confirmed their split in March 2024.
The lyrics heard on the phone line — referencing loneliness and a prolonged “dry spell” — appear to lean into themes drawn from this chapter of her life.
Production of this article included the use of AI. It was reviewed and edited by a team of content specialists.
