Entertainment

Hablas español? Kansas City now has second station offering Spanish-language programs

Pitbull, center, with Dinah Jane, Normani Kordei, Ally Brooke and Lauren Jauregui of Fifth Harmony, at the 2017 Latin American Music Awards.
Pitbull, center, with Dinah Jane, Normani Kordei, Ally Brooke and Lauren Jauregui of Fifth Harmony, at the 2017 Latin American Music Awards. Associated Press

Telemundo esta aquí.

The Spanish-language affiliate KGKC-TV is now available in the Kansas City area, in time for the Latin American Music Awards on Oct. 25 and the next FIFA World Cup.

In between, the station will offer a variety of highly popular telenovelas, or serial dramas, as well as reality television and films. The station also plans to offer local news and weather information.

Telemundo is broadcast over the air and on dish on channel 39. Viewers who subscribe to the Comcast cable system can find it at 1039. Spectrum subscribers can find it at 8 and 803. Channel 39 General Manager Julio Bermudez said the station is in talks with AT&T and Google Fiber.

Channel 39 joins Univision in offering Spanish-language programming in Kansas City. Bermudez said the Kansas City market had been the largest in the country without a Telemundo affiliate.

“The station brings a new voice to the Hispanic community and will elevate the Latino market to those interested in engaging with the growing Spanish-speaking population in Kansas City,” according to Telemundo Kansas City.

Telemundo 3.jpg
An affiliate of the Telemundo television network is now offering Spanish-language programming in the Kansas City market at KGKC-TV Channel 39.

The company said the area’s Hispanic population of about 235,000 is projected to grow by 11 percent by 2022. That is a greater rate of growth than is projected for Miami, Phoenix, San Antonio, New York, Los Angeles, San Francisco and Chicago.

It also noted that Overland Park has been ranked seventh out of 182 cities in Hispanic purchasing power.

Hispanic buying power increased more than 200 percent in Missouri from 2000 to 2015 and 184 percent in Kansas, according to the Selig Center for Economic Growth. Those are higher growth rates than for the U.S. as a whole and they dwarf the growth in non-Hispanic buying power.

Telemundo is owned by Comcast through NBCUniversal. It is the second largest provider of Spanish-language programming behind Univision.

“It’s always good to have competition,” Bermudez said.

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