German second-division side FC St. Pauli took face swapping to a whole new level on Wednesday, when it used a cardboard cutout of missing coach Ewald Lienen on a mystery person to announce the signing of Borussia Dortmund striker Marvin Ducksch.
That’s right, Lienen couldn’t make it to the unveiling, so St. Pauli printed out a mask of his face, slapped it on your average John (or Jane) Doe and posted the picture on its social-media channels.
Even better, the club apparently thought it could get away with the callow photo-op without anyone knowing their little trick. But as we all know, the Internet is better than that, and it quickly picked up on the goof.
St. Pauli’s Twitter account later owned up to the gaff and posted an image of the mask by itself.
Judging by Ducksch’s expression in the original photo, it seems he’d rather have opted for a non-cardboard manager unveiling. But you can’t deny the notoriety this signing has garnered — even if it’s mostly due to a missing coach and some cardboard.