The Full 90

January 15, 2013 11:22 PM

Sporting KC’s brash and innovative brand is now tarnished

Sporting Kansas City’s big bet on Lance Armstrong is now officially blown to bits. Armstrong’s old Livestrong foundation effectively pulled its name off Sporting’s stadium, and then started a public argument over contracts on the way out. Translation: Sporting got dumped by the pretty girl it once loved, but now realizes is nuts.

The Full 90

Covering Sporting Kansas City and soccer throughout the Midwest and the world

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