The Full 90

Sporting Kansas City has new broadcast partner, KSMO-TV

This promises to be a year of change for Sporting Kansas City: New name, new stadium and now, a new broadcast partner. The team announced this evening that KSMO-TV will now serve as the team's partner for 2011 and any games not on national TV (Fox Soccer Channel or ESPN) will be carried live and in high-definition on KSMO-TV (Time Warner: Channel 10/1471 HD; Comcast: 10/237 HD; AT&T U-Verse: 62/1062 HD; DirecTV: 62/951 HD; Dish: 62/6382 and 8434 HD; Surewest: 10).

Additionally, KSMO-TV will air a 30-minute pre-game show prior to each telecast and the network will launch a 30-minute weekly soccer show every Sunday at 9:30 p.m. during the MLS season. Gone is the post-game wrap show.

“This is a great deal for Kansas City sports fans, as our games will continue to reach roughly one million homes in the metro area in high definition,” Sporting Kansas City president Robb Heineman said. “Both KSMO and KCTV5 have shown a great commitment to sports in Kansas City, and we are proud to have them as broadcast partners for our highly-anticipated 2011 season.”

“We are very proud to add Sporting Kansas City to our local sports footprint on KSMO,” said Bobby Totsch, vice president and general manager of KCTV/KSMO-TV. “We are very excited to be able to carry these soccer matches locally, as well as ancillary Sporting KC programming, interviews and a variety of content that will bring Kansas City much closer to our local professional soccer franchise. We are dedicating our resources to bring even more local sporting events to one local station, KSMO, and there is no doubt that Sporting Kansas City is a cornerstone of our yearly lineup.”

KSMO-TV, operating since 1983, is shown on satellite television and broadcast over-the-air on Channel 62, and is available as Channel 10 on cable systems. The MyNetwork-TV affiliate is the home to University of Kansas and UMKC men’s and women’s basketball in Kansas City, as well as men’s basketball for the Missouri Valley conference. The station also carries football and basketball for the Mid-America Intercollegiate Athletics Association.

One of 12 local broadcast stations owned by the Midwest-based Meredith Corporation, including sister station KCTV5, KSMO-TV features local news and community programming, as well as syndicated shows like Friends, Scrubs and Everybody Loves Raymond.

Sporting Kansas City begins the 2011 season on March 19th at Chivas USA in Carson, California.