The Full 90

November 19, 2010 3:37 PM

Making Their Mark: The aesthetics of Sporting KC

The “Wizards” did more than change their name this week. Like a sale for a store going out of business, everything had to go: There’s a new logo, merchandising philosophy, crest, font, home and away kit, and color scheme. “For us,” OnGoal president Robb Heineman said, “keeping the status quote was never an option.”

The Full 90

Covering Sporting Kansas City and soccer throughout the Midwest and the world

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