The Full 90

October 28, 2010 1:51 PM

English clubs overtake Germans for shirt revenue

LONDON — The English Premier League has overtaken Germany's Bundesliga for attracting Europe's most lucrative shirt sponsorship deals, according to a study published on Thursday. The 12th SPORT+MARKT European Football Jersey Report shows England's top 20 clubs are generating 128 million ($178 million) in revenue this season from endorsement deals, a rise of 44.5 million ($62 million).

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