The Full 90

August 30, 2010 10:05 AM

Adidas and MLS ink new sponsorship deal

Major League Soccer and Adidas have agreed to a new eight-year sponsorship deal that officials believe solidify and validate the increased growth of the league and calls for significant investment in youth development. The new deal replaces a 10-year, $150 million contract between the two organizations that started with the 2005 season. The new agreement will begin with the 2011 season and continue through 2018 — when the league will be in its 22nd season.

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