The future of England’s dwindling pub industry rests with Wayne Rooney’s groin.
Bars across the country are building stadium-style seating, upgrading televisions and offering free meals to fans as they bank on a strong showing from England in soccer’s World Cup to provide a respite from five years of falling beer sales. Fans are concerned whether star player Rooney will recover in time.
“The World Cup is the No. 1 boost to pub sales without question, but we really need England to stay in to the quarter finals at least,” Punch Taverns Plc Operations Director Kevin Georgel said in an interview. “If England goes out in the first round, we’ll all be pretty cheesed off.”
May 11, 2010 10:15 PM
Pubs rely on Rooney's groin for beer sales
Greatest. Headline. Ever.
Greatest. Headline. Ever. From Bloomberg: