The Chiefs on Thursday unveiled the Chiefs Kingdom Pass, a new program that provides benefits for season-ticket holders.
Season-ticket holders will have a personalized website at
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, which will display their exclusive benefits.
As an enhancement to the ticketless technology that was introduced in 2012, the Chiefs have developed a rewards program that allows season-ticket holders to earn points for team-related interactions, such as arriving early to games; attending training camp; purchasing tickets, concessions or merchandise; and participating at non-gameday events throughout the year.
Season-ticket holders can also redeem points for prizes and experiences, including game-issued jerseys, pregame sideline passes and autographed memorabilia.