De’Anthony Thomas entered his news conference at the start of the Chiefs’ offseason training on Monday sporting a new look — a black baseball cap adorned with his new, neon-green logo, which fittingly looks like the face of a snake.
Thomas’ nickname, after all, is “black mamba.” He says he’s wanted to have his own clothing line since he was a kid, and he’s now made it a reality.
“(I’m) just branding myself, motivating kids to show them different ways — every one is not always going to make it to the pros — (and) other ideas to just become successful.” Thomas said.
Thomas said clothes and merchandise are currently available at his website, datblackmomba.com. He earned the nickname as a youth in California while playing in Snoop Dogg’s youth football league.
Digital Access For Only $0.99
For the most comprehensive local coverage, subscribe today.
“Growing up in South Central Los Angeles, going to Crenshaw High School, going to Oregon, the branding and marketing has been going on pretty much my whole life,” Thomas said. “Now it’s to the point I have the opportunity to take it to another level with my clothing line and having my own facility and stuff like that.”
Thomas, the Chiefs’ rookie of the year for 2014, has said his goal this season is to become a more complete slot receiver, as opposed to a specialty player, which he was last season.
The 5-foot-10, 185-pound Thomas, who missed four games last season because of injuries, posted multiple Instagram videos of himself working out on the beach in Los Angeles to prepare for the season.
“Just strengthening my ankles, everything, my lower body, so I can be prepared for the season,” said Thomas, who added that he’s been doing tire workouts where he lifts roughly 10,000 pounds a day.
“I think that’s much better than sitting up under the bar,” Thomas said of the tire workouts. “With the tire, you work on the explosion, work on the core like a full-body workout.”