Dr. Mike Lewis of Emory University’s Goizueta Business School in Atlanta recently released his latest “NFL Fandom Report” and it’s something else.
The top five fanbases, according to the study belonged to the Cowboys, Patriots, Eagles, Giants and Steelers. No real surprise there.
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But check out the bottom five: Bengals, Jaguars, Titans, Rams and Chiefs. One of these things isn’t like the others.
As Lewis noted in his study: “The Chiefs are the tough one on this list. The Chiefs fill their stadium but at relatively low price. Keep in mind that the analysis includes factors such as population and median income. In addition, Kansas City was ranked 29th in terms of Road Attendance last year and the social media following (Twitter) is middle of the road. The fundamental issue is that that the Chiefs produce these below average fan-based results while performing well above average on the field.”
Too bad there wasn’t a tailgating category.
The study rated each fanbase in three categories: fan equity, social equity and road equity. A complete breakdown of how these categories were calculated can be found here if you so desire.