For Pete's Sake

White Sox hope new stadium name is not an indication of their fortunes

The logo of Guaranteed Rate, the new sponsor of the White Sox’s ballpark, does not point in the direction you want your ballclub to go.
The logo of Guaranteed Rate, the new sponsor of the White Sox’s ballpark, does not point in the direction you want your ballclub to go. Twitter screenshot

Here’s the thing: The Chicago White Sox actually seemed happy about this news that they have a new stadium sponsor that is worse than the current one.

And, yes, I know the White Sox play at U.S. Cellular Field.

On Wednesday, the White Sox announced that the naming rights for the stadium had been purchased by Guaranteed Rate, a mortgage lender based in Chicago.

What’s the big deal? Well, take a look at this Twitter post announcing the news:

Yes, that is a very, very big red arrow pointing down. I’m not sure that’s what you want fans to see as they enter your stadium. Perhaps it’s an indication of the franchise’s fortunes since winning the World Series in 2005 … always headed down.

I don’t know anything about Guaranteed Rate, but maybe they promise to cut rates. Then again, do the Sox want to be known as a cut-rate organization?

Or maybe they slash rates like Chris Sale slashes jerseys?

The name change becomes official on Nov. 1, which could be during the World Series (depending on how many games are played). Does that mean the White Sox could play the World Series in a stadium with two different names?

Of course not. The White Sox aren’t going to the World Series.

The news release says that the name change was subject to the approval of the Illinois Sports Facilities Association, which apparently must be made up of Cubs fans.

Man, this new stadium name lends itself to so many jokes. I’ll let some of the fine folks on Twitter add a few of their own, starting with the Chicago Cubs.

Pete Grathoff: 816-234-4330, @pgrathoff

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