Canadian hockey player Jocelyne Larocque wore her silver medal for all of 2 seconds during a ceremony Thursday after a tough shootout loss to the U.S. team at the Winter Olympics.
After an Olympic official placed the medal around Larocque’s neck, she took it off and kept it off for 30 minutes, according to the Globe and Mail.
The video of her removing the medal was widely shared, and by Thursday afternoon, NBC’s video had more than 275,000 views alone.
But the Globe and Mail reported that an International Ice Hockey Federation official met Larocque outside the team’s locker room and told her the “legal” reasons why she couldn’t refuse to wear it. It was against the rules, she was told.
Digital Access For Only $0.99
For the most comprehensive local coverage, subscribe today.
“(It was) just hard,” Larocque told reporters, per the Chicago Tribune. “We were going for gold.”
There was no word on whether or not Larocque actually ever did wear the medal.
Here is the moment when she removed it:
Later on Thursday, Larocque apologized.
"In the moment, I was disappointed with the outcome of the game, and my emotions got the better of me," she wrote, according to the Toronto Sun.
"I meant no disrespect — it has been an honor to represent my country and win a medal for Canada. I’m proud of our team, and proud to be counted among the Canadian athletes who have won medals at these Games. Being on the podium at the world’s biggest sporting event is a great achievement and one that I’m thankful I was able to experience with my teammates. ...
"For all fans, young and old, please understand that this was a moment in time that I truly wish I could take back. I take seriously being a role model to young girls and representing our country."
Was that bad sportsmanship? Reaction was mixed: