Campus Corner

Andrew Wiggins signs shoe deal with Adidas, but for fewer millions than rumored

NBA Commissioner Adam Silver (left) congratulated former KU star Andrew Wiggins, who was selected by the Cleveland Cavaliers as the No. 1 pick in the 2014 NBA Draft.
NBA Commissioner Adam Silver (left) congratulated former KU star Andrew Wiggins, who was selected by the Cleveland Cavaliers as the No. 1 pick in the 2014 NBA Draft. AP

Keep track of the zeros on the contracts, because Andrew Wiggins is set to cash in after being selected No. 1 overall by the Cleveland Cavaliers.

Wiggins, who is preparing for his rookie season in Cleveland, has signed a multi-year endorsement deal with shoe brand Adidas, according to multiple reports.

ESPN business reporter Darren Rovell reported Tuesday that the deal is guaranteed to be worth at least $2 million annually. Wiggins wore Adidas during his one season at Kansas, which also has a contract with the shoe brand.

It’s some nice coin for a rookie — though it pales in comparison to some of the wild projections bandied about during Wiggins’ freshman season at Kansas.

Before Wiggins even played a college game, Bleacher Report published a story on the upcoming sneaker war to sign Wiggins, quoting an unnamed source that said Wiggins’ shoe deal could be worth more than $140 million. Parts of the story were quickly debunked.

Nevertheless, Wiggins is poised to make close to $7 million as a rookie, including his shoe contract. According to Forbes rookie salary projections, as the No. 1 overall pick, Wiggins will make around $11.3 million during his first two seasons and could make up to $24.8 million during his rookie contract.

Wiggins is also the first No. 1 pick to sign a shoe contract with Adidas since Chicago’s Derrick Rose in 2008, according to Rovell. Shoe giant Nike dominates the basketball shoe market, owning a 95 percent share in the United States, according to market retail tracking firm SportsOneSource. As Rovell reports, Adidas has a 3 percent share.

To reach Rustin Dodd, call 816-234-4937 or send email to rdodd@kcstar.com. Follow him on Twitter @rustindodd.

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