When Missouri plays Arkansas in football on Nov. 28 at Memorial Stadium in Columbia, it will be the first matchup in the “Battle Line Rivalry.”
The game will be the first between the Southeastern Conference schools as permanent cross-division opponents. Under the SEC’s new scheduling format, MU will play the six other teams in the SEC Eastern Division every year, plus one rotating opponent from the Western Division and Arkansas.
On Wednesday, the schools unveiled a logo for the game, which will be sponsored by Shelter Insurance and played every Thanksgiving weekend. This year’s game will kick off at 1:30 p.m. and will air on CBS.
“We are pleased for Mizzou’s fans to have the chance to embrace this annual rivalry game with Arkansas,” MU athletic director Mike Alden said in a release. “The partnership with Shelter Insurance for the Battle Line Rivalry really brings together two outstanding athletic departments and fan bases for an excellent matchup that we are looking forward to seeing develop into a rivalry.”