Campus Corner

Big 12 shows off new logo but is happy with 10 teams

In a post-realignment world, the Big 12 Conference has stepped into a new era. Now the conference is getting a new look.

And it’s coming soon. During his opening comments on Monday morning at Big 12 football media days, commissioner Bob Bowlsby offered the first look at a new conference logo that will go into effect next July.

The logo retains the roman numerals from the current logo, but adds a more stylized version of the numbered look. The roman numerals have been cause for contention in the past. (One example: league officials prefer that the league be referred to as the “Big 12” in print, as opposed to the “Big XII.”)

Bowlsby said the new logo would begin appearing on campuses in the next year.

“We will have consistent venue placement, which we’ve never had before,” Bowlsby said. “We will also have it on all of our uniforms, which we haven’t had before. As I mentioned, the official transition will be next July.

“The reason we chose to roll it out now is it’s going to be around on all the campuses all year because this is a very large project moving from the current logo to the new one.”

One more thing: The logo is still technically inaccurate, of course, in the fact that the Big 12 currently includes 10 schools. And that won’t be changing anytime soon. The league remains happy with 10 schools, Bowlsby said.

The round-robin schedule. The revenue distribution model. The lack of a championship game. All are thought of as positives in the current college football landscape.

“As we’ve said before, we’re intentionally at 10 members,” Bowlsby said. “We think there are advantages at 10.”

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