Following the lead of other Southeastern Conference football coaches – includingNick Saban
of Alabama,Les Miles
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of Louisiana State and
of Florida – Missouri’s Gary Pinkel will soon launch a website bearing his name.
According to a press release issued Monday, the primary intent of the website – which is appropriately namedGaryPinkel.com
– is “to show a different, behind-the-scenes side of the program, engage Missouri fans in a more personal way and celebrate the success of the players the program has sent to the National Football League.”
The website, which contains a video featuring ESPN anchor Linda Cohn, “Mad Men” star and Missouri grad Jon Hamm and others speaking highly of Pinkel’s program, will launch formally at noon July 22. It will eventually feature periodic fan-interactive Google hangouts with Pinkel, interviews with coaches and players, photo and video galleries, upcoming event information and the latest team and SEC news.
The move is the program’s latest attempt to use social media to its advantage. When defensive tackle Sheldon Richardson was taken in the first round of the NFL Draft in April, several MU coaches started using the hashtag #MizzouMade on Twitter as a means to celebrate the program’s recent success at cultivating first-round draft picks. A month later, the school also announced a 10-week summersocial media countdown
that urged fans to interact with athletic department’s Twitter and Facebook accounts for a chance to win prizes.